Brand Damage: A Brand Nightcap Vol. 2

That one thing.

As you wind down your evening, ponder this simple question...

What is the one thing you can do that nobody else can do?

This question is not a question of innovation but more so a question of specialization...that may, in the end, lead to innovation.

It may not even be the thing you do, but the way in which you do it.

The point is you, your team, your business can bring something to the table that is uniquely...you.

Or y'all.

Specialization produces the genius of the entrepreneur.

Of the executive team.

Of the newest employee.

Of the brand.

(DB)