The Father of Modern Advertising.
If you have a background in marketing you may know the name David Ogilvy.
In a time where everyone is a self-proclaimed expert in marketing, content, and advertising we thought we'd take a look at the man who has been known as the 'father of advertising' for several decades now.
Perhaps hearing from him and those who carry his 'legacy' this morning will spark some new ideas or simply remind us of essential truths of marketing that we've been tempted to move away from.
Note: the audio/video quality is at times subpar. That's because some of it is 35-50 years old.
The 8 habits of Ogilvy...
This second video contains the 8 habits Ogilvy built his reputation and world famous agency on. It will no doubt serve you as an entrepreneur and brand builder.
If you're feeling froggy this week...
This video is over 40 minutes long and contains what is possibly the largest compilation of footage from Mr. Ogilvy on the web.
Again, note the audio/video quality but it's essentially a mini-class from the man himself if you can push through and translate some of the info to fit our current climate of brand building.
I leave you with a quote from Ogilvy himself.