We're often asked by clients...
"What do I say in my content?"
"What strategy should I use in my content?"
As we wind down this evening, I will leave you with two simple questions that if you start making content around the answers, will put you on the proper creation path.
Question #1: What do you do every day?
Question #2: Based on what you do every day, on what subject(s) are you a credible source of knowledge?
Talk about what you do.
Open the vault of your understanding of how it's done.
Show yourself doing it.