Brand Damage: Marketing Nightcap Vol. 5

We're often asked by clients...

"What do I say in my content?"

And...

"What strategy should I use in my content?"

As we wind down this evening, I will leave you with two simple questions that if you start making content around the answers, will put you on the proper creation path.

Question #1: What do you do every day?

Question #2: Based on what you do every day, on what subject(s) are you a credible source of knowledge?

Talk about what you do.

Open the vault of your understanding of how it's done.

Show yourself doing it.

(DB)