Brand Damage: Who > You

1,000 True Fans: Revisited

Over the last two weeks, readers of the Weekender have seen links to Kevin Kelly's seminal essay "1,000 True Fans."

In today's Brand Damage we break from our normal format to revisit the work with the author himself.

It's actually Tim Ferriss who does the interviewing but you get the point.

We can not encourage you enough in your position as entrepreneurs, build your audience of devoted supporters who will ride or die for your cause, service, or product.

Based on the direction the world continues to move, it will be one of the most important investments you make.

Here for the last time in our emails(maybe) you will find Kevin's updated writing on his website.

Cheers to your brand building,

(DB)