Last week, I sent a video of a consult with one of my friends who hadn't been doing content marketing, and he was reeling because the way his business generally got leads had changed drastically. And so, today I am following that consult with an overview of how we think about content. And more importantly, how we use the brand avatar map to productize our services in order to create solutions or products that meet the customer exactly where they are on the journey? I hope you enjoy this 22-minute video.
💡 In Case You Missed it
- $treet $mart$: Why Your Sales Are Stuck → The 10 Commitments
- $treet $mart$: The 100% Customer Satisfaction Formula
✍ Editor's Choice
➡️🙌 Help your fellow entrepreneurs level-up week-by-week, just like you. Forward this on to 3 friends you want to see thrive ➡️🙌
How did you like today's email?
Let us know what you think so we can continue to improve: