$ales & Lead$: Just because its complicated, doesn't mean it's not simple

Samson Jagoras 03.Aug.2023

Confusion does not equal a sale.

Yet, we often over-complicate what we do as a way to stack value for the customer; in hopes that the customer will be so dazzled with our brilliance that they become a customer.

Salespeople call this feature dumping or word vomit and Marketers call this poor messaging.

But at the end of the day, it's a lack of clarity concerning how we help our customers.

Customers want to know FOUR things:

Can you get me to my Dream Outcome?
What is the Likelihood I Achieve it?
How much time is this going to take?
And how much effort & Sacrifice is this going to require?

Value is simply a function of solving those four inputs.

Ask these questions in order to distill your message:

What is my customer's current problem and our solution?
What is my guarantee and social proof that gives our offer teeth & instills customer confidence that we are in it with them?
How can we make this as fast as humanly possible?
How can we reduce the friction & burden on the customer?