$ales & Lead$: 🔎 Prospecting Is Alive & Well (Self Sourcing)

$ales & Lead$: 🔎 Prospecting Is Alive & Well (Self Sourcing)

For the last 10 years, digital inbound marketing, paired with inbound market development reps, outbound sales development reps, and Account Executives has been the predominant sales team structure. Essentially the hunting and the closing were parsed into separate departments.   And it worked really well when times were good.  But when the market contracts and marketing & sales development reps get cut...only the alpha dogs survive.

Candidly, sales people are fumbling right now.  

Account Executives have gotten so used to marketing and sales development reps generating their lead flow, and using automation to do their follow-up, that they forgot how to prospect and curate a customer to the closing table.  In other words, most salespeople have unknowingly become lazy.

Additionally, digital marketing has gotten noisy, crowded, and expensive.  

But as I have been saying..."When everyone is going left, its time to go right"

There has never, ever been a better time to cold call, email, and outbound prospect, than there is today.


Because only very few are doing it.  And even then, very few are actually good at it.

In today's market, those that are winning the prospecting game are thoughtful, calculated, and personal.  

They are surgical in their approach and use a scalpel-like technique to connect with high-probability decision-makers.

This week's lesson comes from Outbound Squad.

In this episode, John Weiler from Path Robotics talks about AE self-sourcing, texting champions, and using ChatGPT to prospect.
Outbound Squad
This sales podcast is for B2B reps and sales teams who want to turn complete strangers into paying customers. Join me (you can call me JBay) as I interview sales experts, leaders, and top-performing reps to learn the stories, secrets, and skills of the world’s most successful sales professionals.

Outbound Squad Also Has a killer repository broken out by sales function that you can use to level up your sales game

Podcast - Outbound Squad
Outbound Squad Podcast Learn the stories, secrets, and skills of the world’s most successful sales professionals. LISTEN ON New to the podcast? Binge on the “Outbound Squad Starter Packs” below. Check out all the episodes



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