$ales & Lead$: 8 Ways to Generate Leads

$ales & Lead$: 8 Ways to Generate Leads

This week, Alex Hormozi put on a master class about how to generate demand and leads, with over 500,000 people attending his live webinar book launch.

We could write an entire email on the incredible marketing tactics Alex used to fill out the webinar, but that's for another newsletter.

Today is about the most important takeaway from the webinar.

There are eight (8) ways to generate leads.

📢 The Core Four (4) In-House Methods for Lead Generation

People Who Know You:

  • Warm Reachouts (Warm: 1 to 1)
  • Content Creation (Warm: 1 to many)

People Who Don't Know You:

  • Paid Ads (Cold: 1 to many)
  • Cold Reachouts (Cold: 1 to 1)

📢 The Four Ways (4) Other People Generate Leads For You


  • Customer Referrals (Warm: 1 to 1)
  • Employee Leverage (Cold: 1 to Many)


  • Affiliate: (Warm: 1 to 1)
  • 3rd Party Agencies (Cold: 1 to many)



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