$treet$mart$ (vol. 11)
Product Focus: What Makes Them Great?
Does it Have a Solid Value Proposition?
This truly is the basis of any successful product: if it doesn’t solve a problem for an end user then everything else falls apart. No one would ever buy a tool to do something they don’t do. There are many different user needs: known and unknown, complex and simple, natural and artificially created, part of a chain of needs or standalone; but every product needs to speak to one of these needs and solve it.
If no one wanted to learn a language, we wouldn’t have Duolingo. If no one needed to get from A to B we wouldn’t have Uber (or cars for that matter). If there is no need for a product, it will not be used. Likewise, a product that fulfills a need, but doesn’t succeed at making the process any better or easier (think Amazon Dash button) will not last long.
Product Tools & Tips
What is product management and how do you do it?
Tools that help you come up with great products
Building Killer Products
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