📦$treet $mart$: What Qualities Make a Product Great?

$treet$mart$ (vol. 11)

Product Focus: What Makes Them Great?

Does it Have a Solid Value Proposition?

This truly is the basis of any successful product: if it doesn’t solve a problem for an end user then everything else falls apart. No one would ever buy a tool to do something they don’t do. There are many different user needs: known and unknown, complex and simple, natural and artificially created, part of a chain of needs or standalone; but every product needs to speak to one of these needs and solve it.

If no one wanted to learn a language, we wouldn’t have Duolingo. If no one needed to get from A to B we wouldn’t have Uber (or cars for that matter). If there is no need for a product, it will not be used. Likewise, a product that fulfills a need, but doesn’t succeed at making the process any better or easier (think Amazon Dash button) will not last long.

Product

Tactical Advice:

What is product management and how do you do it?

The Ultimate Guide to Product Management

Quick: What is product management? Can you succinctly answer, right now? It’s tough. Read the ultimate guide to become an expert?

ProductPlan

Tools:

Tools that help you come up with great products

Product Management Software | Productboard

Productboard is a suite of product management software tools that helps product managers understand customer needs, prioritize features & rally everyone around the roadmap. Free 15-day trial.

ProductboardSasa Batovanja Sr. Product Manager, Pipedrive

Books:

Building Killer Products

Book Review: Hooked: How to Build Habit-Forming Products :: UXmatters

Web magazine about user experience matters, providing insights and inspiration for the user experience community

UXmattersD. Ben Woods

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🦃Have a Happy & Blessed Thanksgiving!